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為自己爭氣──群聯電子十年318億元的創業故事



昨天我從圖書館裡了這本書回家閱讀,一個月內要歸還...

今天第一次翻開這本書閱讀,整本書p.238我看了p.56頁。我停了下來。因為這本書讓我熱情澎湃,如果不停下來,可能下禮拜就遞辭呈了。

有幾個觀點很值得我們記住,在此筆記下來:
  • 這本書百分之五十的版稅捐給交大校友會,另外百分之五十捐給兒童扶助基金會...這決定太棒了,因為年輕學子一定是未來的希望,我們要多幫助他們。
  • 當初潘健成董事長從馬來西亞來台灣交大唸書,其實也很平凡的想說畢業後回馬來西亞工廠上班,一個月領個三萬元,實在沒想說要創業。
  • 他在研究所的時候替教授所開的公司做事,常常沒什麼時間去上課,這間公司在未上市公司潛力曾經位居第二名,不過管理階層出了問題。很多都是高層的親戚,朋友。甚至一個主管跟他說,我們不賺錢也沒關係,只要把我們募資來的好幾億元放到銀行生利息就夠了,要不然就是六塊買進DRAM再12塊賣出可以翻賺一倍。....這種不是在認真經營公司而是在玩金錢遊戲的例子,也促成了潘董對於他日後群聯電子所警惕的。
  • 第一筆大生意是做成全球第一顆USB快閃記憶體系統控制單晶片。後來發現成品比較好賺就開始做隨身碟。
  • 年輕很難給別人信任,但如果你言之有物且做的東西是好的,對方反而會記得你。成功的定義:今天的成功是由於昨天做了對的事情,在每天做很多對的事情,那每天都是做的很成功。
  • 28歲時候被前公司控告侵權,公司的資金被扣押,董事長去拜託合作夥伴能夠將現金能夠提早付給他們,積極地面對媒體,最後終於和解。科技公司難逃侵權,遭到Sandisk告侵權,不像其他廠商跟著和解,因為不甘本業被收取權利金,最後也打贏了。
  • 找保護傘,引進重要股東。找上東芝,它替他們解決了很多難關,讓外界直覺群聯很厲害,無論是資金與專利上。但在東芝的保護緩衝期,仍然要不斷地補專利。
  • 持續為善,賺錢本來就是要花,但要花在該做的地方,幫助年輕人念書、創業,讓越來越多人能夠替社會帶來希望。
  • 以技術發展為基礎,挑正值長期耕耘的客戶。遇到小廠以劣質品競爭,放掉大中華區,找真正有品牌的客戶。做生意就像待人處世,不佔客戶便宜,賣貴了,下張訂單要還給他。
  • 創業夥伴,找可以長久的夥伴,創業有成後,一起打天下的夥伴也沒有分開。在學校認識的朋友是最好的,夥伴選對了麻煩也就少了。

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