平民經濟

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今天看到了一篇很棒的文章 (Beethoven as Bill Gates)：
19世紀初，貝多芬因為印刷業發展以及鋼琴普及靠著寫樂譜致富，
所以他是個成功的創業家。

20世紀末，比爾蓋茲因為個人電腦普及靠著寫作業系統成為世界首富，所以他是個成功的創業家。

這兩位成功者其實都是憑藉著便宜普及的硬體，在上面開發自己受歡迎的"軟體"，將之普及到每個人的家中而致富。

21世紀初，你看到了什麼硬體普及了呢？那就是你的機會~~你也可以是個成功的創業家。
以往奢侈品只有世界人口的1%才買得起，但是世界上99%的人口卻在用羨慕的眼神等待有能力也能擁有。是的，所有突然爆發性成長的產業都是:
  • 將奢侈品變成大眾必需品：Toyota對於汽車展業的革新，Uniqolo的平價時尚
  • 在普及的硬體上開發出被需要的軟體：微軟的比爾蓋茲, 樂聖貝多芬
這個現象拿到遊戲產業也說得通：
因為PC普及化---> 單機電腦遊戲的風行(id software, Infinity Ward)
因為寬頻網路的普及 ---> 線上遊戲的走紅(NCsoft, Blizzard)
因為智慧手機的普及 ---> app遊戲的受歡迎(Rovio, Gameloft)

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