Mary Meeker's 2012 annel internet trend report

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KPCB Internet Trends 2012

2012 KPCB Internet Trends Year-End Update

來看看網路女王Mary所整理的趨勢，簡單提一下:

  1. 我們活在一個正在進化的時代，以前習以為常的習慣到了這兩三年都換了面貌。 
  2. Desktop internet與mobile internet的用戶數已經出現黃金交叉了，但是收益比還是將近3:1，所以mobile市場還有很大的爆炸潛力被開發。
  3. Android的市場成長幅度是iPhone的四倍(2012年底是六倍)。
  4. 從行動電話轉換到智慧手機的用戶群還有六倍的潛在客戶。
  5. 使用電子閱讀器的成年人三年內從2%變成29%
  6. 行動裝置的上網速度每年都在成長進步，今年更是成長了10%
  7. Mobile device的出現其實幫助了eCommerce的成長。
  8. 全球行動裝置的 App+Ad三年內成長15倍。
  9. 廣告的投注在行動裝置上目前相對偏低，未來會大幅增進，並且行動裝置使用數也會成長。
  10. 廣告在行動平台上的有效曝光度顯得偏低，需要找一個好的方式。
  11. 使用者在行動平台的消費金額比桌上裝置而言弱了三倍。
  12. iPad達到兩千萬台的時間(一年)只花了iPhone的一半。 

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